Wych Radio Logo

Client: WYCH Radio

What:     Radio Station ID

Role:       Sound Design/Voice

The production of the WYCH Radio station ID was a study in contrasts. The goal was to establish a clear station identity by purposefully pairing a classic witch cackle with current radio ID trends. This required tugging and pulling the VoiceOver "WYCH Radio, wicked classic rock" with the other layered sound fx elements to get a nice and tight sonic punch. The producers at WYCH radio were delighted with the results and lifted the hex on me.

All that is to say, Some tongue and cheek with the station call letters mixed with modern production techniques :)